Well, it’s been a while since I came across a software marketing campaign/product introduction exercise that was interesting, crystal clear, and most importantly, to the point. Very few software vendors are good at marketing their products – be it target or generic audience.
When you introduce a product, an end-user / audience looks for the following:
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It will be interesting to observe how this change will impact society and adolescents in particular. When a certain behaviour gets wide acceptance, its incidence is also bound to increase as it will be considered a ‘trend’. Just as previous generations found it hard to accept inter caste/religious marriages, it is to be seen how we will react to same sex relationships among our children in years to come.
Whatever be the law, it’s meant to be broken! There might be increased instances of adam-teasing and MALE-molestation
. Now, men will know how it feels to be abused by another man