Well, it’s been a while since I came across a software marketing campaign/product introduction exercise that was interesting, crystal clear, and most importantly, to the point. Very few software vendors are good at marketing their products – be it target or generic audience.
When you introduce a product, an end-user / audience looks for the following:

Name [...]

Some time ago, I published a great article by Saroj on the Western World’s perspective on homosexuality. Well, from today, India is open to accepting homosexuality – legally! This is great news for those that cherish same-sex relationships/marriages, especially in the supposedly conservative Indian society.
All is well! However, in my opinion, the problem is that [...]

Most of us (most guys, I mean!) have the tendency to push our car/bike a little harder to reach the vehicle’s top speed on empty roads – especially highways. Of course, some highways are designed for that. Even if your car is well equipped with airbags, EBD, ABS, etc., hitting an object at 150 kmph [...]

Well, the title says it all, and you can see it in action in this blog right now! This is a ‘FREE PREMIUM‘ theme from BizzArtic. Sounds like an oxymoron?
To those who have been using Wordpress themes listed on the Wordpress.org repository, you’ve missed a lot of action already.
I’ve been using BizzArtic’s Inuit Types theme [...]

So, if you wanna get a one night stand with a girl, just spray yourself with Axe or Fuel deodorants? If yes, life can’t get spicier, can it? This is the kind of message conveyed by Axe and Fuel deodorants’ advertisement campaigns (I would’ve left out other brands, just fill ‘em in!).
Well, the fact is, [...]

Zylog Systems India Ltd. (ZIL), has started wireless broadband services in Chennai, under the brand name Wi5. A first look at the plans gives me a feeling that they are way cheaper than most other Internet service providers (ISPs). Their base plan starts at Rs. 550, and according to ZIL COO R Janakiraman, the minimum [...]

This is definitely not a place for people hit by recession, but worth a visit. This is a Spanish bar, with exquisite Spanish delicacies. Oohh! I love the Spanish omlette and the Mushroom fried in red wine.
This is one place where you get excellent quality liquor and food, but as I mentioned before, the place [...]

Well, during tough times like ‘recession‘, salaried people like us tend to think twice before spending on food and drinks at premium bars, pubs and restaurants.
Rambha bar, tucked inside the famous Palmgrove Hotel (Chennai), provides a conservative ambiance with good quality liquor. To many non-veg lovers, this place might be a slight let down coz [...]

Who’s to be blamed? Well, we all play the blame game right from our childhood days. Trust me, we are good at it!

When I left for Germany, a few years ago for my graduate studies, I heard a lot of negative comments about being a foreigner in Germany. Many of my friends, well wishers and [...]

Love failure. Well, this is very subjective. To many, living in progressive societies, if one relationship doesn’t work out good, they elegantly break-up, pursue another, or just go on with their lives.

But, what happens in a society that is governed by racism, casteism, and obnoxious movie makers that graciously portray suicides/attempts by unsuccessful couples in [...]