When Tata announced the world’s cheapest car, the whole world’s eyes were on India and on Tata’s Nano. Every one was wondering on how Tata managed to make a product as cheap as $2500! Well, that’s an achievement, though we Indians are known for cost cutting and keeping it cheap. There is an inborn mentality that cheap cars must look cheap, and the best example is Mahindra Renault. For the (costly) price tag, the car looks really cheap when compared to its competition in the market. So, is design and the use of cheap materials the success mantra for cheap cars? No.
I used to discuss with my dad and also with my friends that Tata would really deserve such praise from the international community if he had striven hard to bring us a cheap car that runs on alternate fuel, which sadly is not the fact. Well, I would say, Nano received just too much praise and exposure that it deserves.
I almost missed a news on Tara International, that is all set to launch electric cars and utility vehicles for as low as Rs. 99,000. Now, this is what I all innovation, and civic sense, in the wake of rising crude oil prices and inflation torturing the common man; more than what Tata thinks when he sees a middle class family man with his wife and kids on a bike. What the common man needs is an intelligent solution, and not a ‘just another’ thoroughly downsized version of a bigger problem.
Tara Titu and Tara Tiny are two-seater and four-seater cars, and will be priced at around Rs 99,000. Tara Shuttle and Tara Carrier will be priced at Rs 5,00,000. I guess if a common middle class family man can be safe in a car like Nano, he will be safer in a car like Titu or Tiny, in addition to being friendly to the environment, for a change! 40 paise per km is what it takes to drive these cars!!
People are inventing cars that run on air and cars that will run on water, and there’s is no doubt that our engineers will do a better job of improvising them for Indian conditions. So, ‘m sad that such a great entrepreneur and industrialist like Tata would’ve oversight on alternative fuels. Well, he has recently acquired fuel guzzlers like Jaguar and Land Rover…
Via Rediff.com
[...] ‘people’s cars’ that run on petrol and not on alternate energy, while there is an exception [...]
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