Guest post by Samantha Railey
Celebrities and cell phones. Nobody needs to stay connected to information more than celebrities, who stay famous by riding the wave of the next big thing. Celebrities who are running, biking, even driving with their mobile phones, are all over the tabloids. From time to time there’s even a tabloid shot of unlucky celebs who put on cell phone headsets or earbuds and walk into telephone poles. Just like the rest of us.
But how do we know who’s using what mobile platform? After all, iPhone versus Android is one of the great debates of the modern tech era. Well, there are the usual suspects when it comes to celebrity Apple fanatics—Ashton Kutcher, for example. The guy has been an Apple super-fan since, well, forever. He’s even playing Steve Jobs in an upcoming bio-pic.
We already knew about him, though. What about other famous people? Who swings with Apple, who’s hot and heavy with Android, and does anyone out there still use BlackBerry?
Celebrity Moms: Jessica Alba and Jennifer Garner are constantly photographed while clutching their iPhones.
Musicians: This highly creative group of people is all over the map. Katy Perry and Lady GaGa use BlackBerries, but Beyoncé, Justin Bieber and Taylor Swift are iPhone devotees. Lenny Kravitz is an iPhone user who’s been spotted using some very unusual cell phone headsets.
Actors: Blake Lively, Jeremy Piven, Demi Moore, and Charlie Sheen all use iPhones. Actor David Krumholtz, on the other hand, has an Android phone, and triple-threat actor-singer-dancer Justin Timberlake has a BlackBerry.
Comedians: Bob Saget, Jimmy Fallon, Craig Ferguson, and Ricky Gervais are all dedicated iPhone users.
Athletes: Pro skateboarder Tony Hawk and former baseball star Jose Canseco use Android phones, but the NBA’s Shaquille O’Neal and Dwight Howard are iPhone whiz kids.
Politicians Former Vice President Al Gore is an iPhone user who just happens to be on Apple’s Board of Directors. Former California Governor Arnold Schwarzenegger also has an iPhone. But President Barack Obama—perhaps the world’s most famous BlackBerry user—recently got his first personal iPhone (alas, he had some difficulty placing a call).
Though it’s an up-and-comer and a great platform beloved by millions, Android doesn’t seem to have gotten much traction in the celebrity world just yet, perhaps for lack of a “wow” factor. BlackBerry isn’t going anywhere. It still has a core group of dedicated users, including the President of the United States, probably because its security capacities are legendary.
For the most part, the rich and famous are drawn to Apple’s iPhone and iOS platform. This represents a triumph in Apple’s marketing tactics—especially the old “I’m a Mac” commercials, where PC users were presented as dull and staid, while Mac users were depicted as youthful, creative, and vibrant. That vision has carried over into the mobile market, where it looks like celebrities are buying both the iPhone and the notion that using an Apple product makes them more creative and interesting.