03 Jul 2009
1 comment.-
Well, it’s been a while since I came across a software marketing campaign/product introduction exercise that was interesting, crystal clear, and most importantly, to the point. Very few software vendors are good at marketing their products – be it target or generic audience.
When you introduce a product, an end-user / audience looks for the following:
Name [...]
03 Sep 2008
4 comments.-
Though ‘m a end user of Microsoft products, ‘m never a fan of Internet Explorer. I’ve always been looking around for browsers with tabbed interfaces and faster rendering of web pages, and Opera and Firefox suited my needs. Lately, ‘ve been using Firefox and Flock web browsers, and ‘m liking both in spite of them having a couple of disadvantages (heh, kinda’ trivial problems: not able to perform certain online banking transactions). Firefox and Flock offer the same functionality, fast rendering and flexibility, but I find them a tad heavy on my system when I open a lot of tabs. I’ve IE 7 on my computer…
22 Jun 2008
14 comments.-
This is an ironic fact TATA SKY’s online recharge never works properly when you want to recharge your account before your TV blacks out with no signal. This is ironic because Tata through its Tata Consultancy Services (TCS) provides premium IT services and solutions to businesses and organizations worldwide, however could not get a simple (correct me if it’s a complex process for a multi-billion dollar IT services company) online payment system right for its own sister concern – TATA SKY.
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