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Cars, Corporate Responsibility, Environment »

[29 Apr 2008 | Comments | ]
TATA’s one lakh car - pros & cons

The unveiling of TATA’s Rs. 1,00,000 car at the auto expo in New Delhi has made many raise their eyebrows, and also an equal number to frown. There has been a lot of debate on this world’s cheapest car from three sections of the society, viz., the lower-middle class, the environmentalists and the car’s competitors (majority are bike manufacturers in India). At this point, I had a very interesting discussion with my colleagues who are a mix of middle class and lower-middle class heavily taxed citizens of our country.