I work for an IT company with thousands of employees; with 4-level parking space that can accommodate about 2500 to 3000 cars. One day, as usual, when I parked my car in the second-level basement, I was glancing at and scanning the rows of cars gleaming under the bright fluorescent lamps - AND counting the number of TATA cars that I could spot in 5 rows. Being a market analyst, I was a little shaken by the negligible number of TATA cars in all of the four rows that I considered. I wanted to do a small informal survey to contain my curiosity, with just four questions on a sample size of 47..

I was just reading an interesting (and funny) article (NDTV.com) about TATA’s Nano and what it means to our billion plus population. The tile of the article is Nano: Firing a billion dreams, and I believe it is pointing to our country’s population. Firstly, more than 25% of the 1 billion are categorized under ‘below poverty line’ and another 25% as ‘middle class’. TATA’s Nano does fire a few million dreams (about 250 million if you consider just the middle class population which is by any terms HUGE!), and according …

The unveiling of TATA’s Rs. 1,00,000 car at the auto expo in New Delhi has made many raise their eyebrows, and also an equal number to frown. There has been a lot of debate on this world’s cheapest car from three sections of the society, viz., the lower-middle class, the environmentalists and the car’s competitors (majority are bike manufacturers in India). At this point, I had a very interesting discussion with my colleagues who are a mix of middle class and lower-middle class heavily taxed citizens of our country.

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