Guest post by John Lewis
Using social media to promote your small business is one of the best ways to reach a wider audience and connect with local consumers. Social media gives you limitless ways to market your business, including promotions, engaging customers and answering questions. This guide will go over some easy ways to promote your business online to increase sales and improve your overall image to the community.
Sign up for Social Media Accounts
Begin by creating accounts with all of the major networking sites, including: LinkedIn, Youtube, Google+, Facebook and Twitter. They all offer advantages and can be used together to truly market your business. LinkedIn is designed for businesses and helps you find customers in your area that want your products or services. Facebook, on the other hand, makes it easy to run promotions, engage your fans and offer exclusive discounts.
Set up a Social Media Manager
Next, find an effective way to manage all of your accounts. There are plenty of apps that can help you, like Ping.fm, which allows you to monitor all accounts in one place while posting updates and messages to every account. You can also use it to check on the success of your Twitter account in real-time.
Post Updates Often
You want your business profiles to be very active so make sure you post updates to your accounts at least daily. This will make your profile interesting and increase your chances of being followed by other users. On Youtube, post videos about your business, what it offers to your community, even interviews with customers. On Facebook and Twitter, try creating interesting conversations, commenting on the posts of other users or asking questions for your audience to answer.
Offering promotions is one of the best ways to gain followers and increase your sales. It also makes your business profile a resource for people interested in saving money. You can choose to offer deals to your business that are exclusive to either Twitter or Facebook followers without posting the details anywhere else. You may also wish to offer the same promotion on every social media account to increase the amount of people who see the offer. Remember, however, that offering it on only one account gives you a great way to measure the effectiveness of that resource.
Encourage Activity on Your Page
Use your business page to encourage participation from your customers and followers. You want people who view your site to stay, check out your business and leave a comment. A great way to do this is to ask a fun question or offer a poll for followers to answer. You can also offer tips and advice. For example, a carpet cleaning business can recommend ways to clean a wool rug. Be sure to edit your settings to allow followers to add links, pictures and even videos to your profile page.
Of course, this is just the beginning to marketing your business with social media networks. There are many directions you can take and dozens of popular sites you can create a presence on. Remember, start with the basics and make an account on the top 5 networks. Next, find a good media manager and begin making interesting posts and updates. Comment on other profiles, connect with local consumers and offer great advice and deals to get people interested in your company. Promoting your business in this fashion doesn’t have to be difficult. Focus on quality content and daily updates and you’ll soon find hundreds to thousands of people following your business page and looking forward to what you have to say next.