This couldn’t have come at the right time when Windows Phone 8 is gaining momentum in the smartphone marketplace. Who would have imagined that Windows Phone gamers would be spending at a higher percentage than their Android and iPhone counterparts? Look at the chart below to understand; it’s quite intuitive. These figures, released by Electronic Entertainment Design and Research (EEDAR), are for the North American region.
Though Windows Phone market share is miniscule and pales-out when compared to that of Android and iPhone, we’re talking about percentages here, and this serves as a good indicator for game developers on the mobile gaming monetization strategies on various smartphone platforms.
So, it looks like 9% of Windows Phone users spend over $25 per month on games, whereas it stands at only 3% for iPhone and Android. Likewise, 28% of Windows Phone users spend between $5 and $25 a month, and the percentages for iPhone and Android users stand at 19% and 15% respectively.
This is a real good trend for the eye-catchy and functional Windows Phone OS, and it’s just a matter of time when all those developers turn their attention to the Windows Phone ecosystem for good.
Well, for all you know, this positive trend may not be just for the gaming category of Windows Phone. Instagram, Feedly and Path – are you guys listening?