Guest post by Calvin Scott
The most important thing is getting content to a customer, whether it is via paid subscription, or free content backed with advertising revenues. Viewers of today tend to lack patience when it comes to streaming their favorite content, and they will not tolerate unreliable streaming that pauses constantly due to lack of bandwidth or CDN. This is regardless of the customer paying for the content or not (although the users paying for a subscription can tend to be touchier if they aren’t receiving quality they feel they’re paying for). If customers are eating up bandwidth, then it’s important to make sure there is plenty for wide distribution of content.
4800 kbps for HD streaming is a good bandwidth for reliable access for users. However, most programs are maxed out at the 700 kbps level. This can be a problem for those users who can stream at a much higher level (and today, so many of them can and do). The higher the bandwidth, the smoother the play. Using too little will, of course, create skips, stops, and crashes for the end-user – and they will respond by not watching, and going somewhere else. Loss of viewers means loss of ad revenue. To keep viewers interested and coming back for more, don’t be cheap – invest in higher capabilities and compensate with ad revenues or small increases in subscription prices (no more than fifty cents per customer to avoid appearing greedy – today’s political climate will not accommodate larger price hikes).
CDN Can Reduce Bandwidth Costs
By increasing locations and nodes of CDNs, one can reduce bandwidth costs by providing content on demand for the end-user. Choosing cost-effective co-locations, outright purchasing, and other methods can compensate for decreased bandwidth when user demands get high. Saving bandwidth and server resources with usage of CDNs can help save money as well.
A Third Choice – Move Away from Live Streaming to On-Demand
For those experiencing budgetary constraints and still wanting to get content to consumers, there is another option. Switching over to on-demand style content and offering the viewer the opportunity to watch at his or her convenience can be appealing for many. Additionally, using progressive download instead of streaming can be useful for this type of programming. Certainly by using progressive downloading, the user won’t get a smooth playback on the first run, but, if the user waits long enough, the play through will be very smooth and will not cause frustration on the part of the end-user.
Overall, it’s about delivery of quality to the end users. After all, one can boast having over 500 channels to choose from, but, if the channels don’t show up or keep pausing while the user is trying to watch, they won’t stick around to find out what other great content is offered on the site.
Author Bio: – The article is shared by Calvin Scott. Calvin is a hands’ on tech veteran. His love for experimenting new stuff is what keeps him driving to explore and learn. Visit his site for kpn adsl and draadloos internet