How to write compelling PPC ads

how to write PPC ads

Want to write compelling PPC ads? You’re not alone. While advertising on pay per click ad networks is relatively easy to do, if you’re not careful you can end up spending a lot of money without getting any results – and that’s a waste in more ways than one. The good news is that with a little research and work, you can write PPC ads that perform well online.

how to write PPC ads

Tips for Writing PPC Ads

Here’s a collection of some tips and advice for getting the most out of your PPC ad campaign.

  • The Headline – The very first thing you should concentrate on is the headline. This can be tough because you don’t have very many characters. In one way, though, this is a good thing because it forces you to really think about each word and whether it’s what you really want or not. Take enough time to make sure you come up with a headline that tells people what your website is about. At the same time, you want to make sure it’s exciting as well.

  • Your Audience – While writing your ad, you should always have your audience in mind. With Google and other PPC ad networks, you can fine tune your audience so you know who will be seeing the ads. This can help you out a lot when it comes to knowing what to write about. The more you know about your audience, the easier it’s going to be to write winning ads that convert.

  • Call to Action – Another very important part of writing a compelling PPC ad is to make sure you have a strong to action. This is important because it’s what will determine whether people click on the ad or not. With a clear call to action, you can expect a higher CTR and possibly more conversions. A good idea is to go with a few different calls to action and test which ones work the best.

  • Split Testing – The best way to get ads that really perform well is to setup split testing. Basically, you have two or more ads and Google displays both occasionally which allows you to find out which ones are working the best. Once you have a winner, create two new ads to battle against it and see who comes out the victor. Doing this constantly and consistently will give you the knowledge you need about your ads.

Using the tips above, you can gradually learn to come up with the most compelling ways to let people know about your brand, product or service – with very few words. Have some advice of your own you’re willing to share? Leave a comment and let us know how you get the most out of your pay per click ads online.

Written by: Brandee Bullerson bought a bulletproof vest for her father one time and he was really happy with it. He doesn’t like buying that stuff online, because there is no quality website online, everyone is writing bluff about these vests and doing the content marketing.

1 Comment

  1. mikemediabuyer

    Do you think regularly optimizing placements and placement bids in Google Adwords helps prevent wasted spend? You better bet it does. My company was doing PPC in house and I was a little frustrated that the profits simply weren’t justifying the spend. The whole process of regular optimization requires an experienced hand and my in-house employees just didn’t have it. What made perfect sense to me was to outsource it to experts. Simon over at RDM gave us a hand and now we can spend $30k per month on ads without worry because now the investment pays off in profits. Simon’s phone number? Why yes, you may have it: 302-401-4478

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